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  • Saturday, April 29, 2017

    Glo Reacts To Data Volume Reduction, Checkout!

    Glo Reacts To Data Volume Reduction, Checkout!

    Glo Nigeria also known as the grandmaster of data plan reduced their data volume bundle yesterday without informing customers about the su...

    Continue reading

    Wednesday, April 12, 2017

    Glo And Etisalat Free Browsing Working On Tweakware Version 6.0

    Glo And Etisalat Free Browsing Working On Tweakware Version 6.0

    Wow! Tweakware has successfully added more free servers to their official VPN App to solve the Etisalat 0.0KB and Glo 0.0kb issues such ...

    Continue reading

    Tuesday, April 11, 2017

    MTN StartPack - Enjoy 500% Bonus On Every Recharges For 6Months

    MTN StartPack - Enjoy 500% Bonus On Every Recharges For 6Months

    Wow! MTN StartPack is a wonderful and special Tariff Plan that enables users enjoy Free extra 500% bonus on any of their recharges. The pe...

    Continue reading

    Sunday, April 2, 2017

    Wow MTN Finally Reacts To 08066699666 And 08030004900 Killer Numbers, Checkout!

    Wow MTN Finally Reacts To 08066699666 And 08030004900 Killer Numbers, Checkout!

    You won't believe this! There have been some claims that MTN numbers, 08030004900 and 08066699666 are killer numbers as they belong to s...

    Continue reading

    Thursday, March 30, 2017

    Knowing the  voice search: What are the implications for marketers?

    Knowing the voice search: What are the implications for marketers?

    Last week, Amazon added their voice search product “Alexa” to their iPhone app. This is yet another signal in the continuing avalanche of s...

    Continue reading

    A visual story  of Google SERPs: 1996 to 2017

    A visual story of Google SERPs: 1996 to 2017

    Over the past 20 years, Google has revolutionized how we source information, how we buy products, and how advertisers sell those product...

    Continue reading

    Lean How URL hijackers are disrupting banks’ PPC campaigns

    Lean How URL hijackers are disrupting banks’ PPC campaigns

    I usually write about search marketing, analytics and conversion optimization, but I felt it was important to share a discovery I made r...

    Continue reading

    Search This Blog

    Glo Reacts To Data Volume Reduction, Checkout!

    Glo Nigeria also known as the grandmaster of data plan reduced their data volume bundle yesterday without informing customers about the sudden action. Hmm, no prior notice and this has led the data consumers confused with questions. Meanwhile, this reduction was not as it seems as Glo Nigeria explained to a concerned Glo subscriber.

    Just yesterday after the sudden reduction of data volume, a concerned Glo subscriber went into Glo official page and asked a question why the sudden reduction of data volume and this is what Glo Nigeria had to say about it;

    Glo subscriber question: @GloWorld can you people give me a very good reason why you reduce your data from 3GB to 1.4GB for 1000 one month.

    Glo Answered saying: Hello, "data caps" has not been reduced. Subscriber who does not resubscribe 3 days after data expiration will get half the plan TT

    As shown below;


    So, this actually means if you activate any subscription, you should always try to reactivate it before 3days to the expiration date of that data plan in order to get Glo old data plan otherwise, your data subscription will be half.

    Autorenewing will certainly be of help in reactivating data plan immediately it expires. To activate autorenewal send ACCEPT to 127 and your subscription of 1,000naira will always give you 3.2GB as usual.


    What do you have to say about this new system of Glo Data subscription? Is it cool?

    Glo And Etisalat Free Browsing Working On Tweakware Version 6.0

    Wow! Tweakware has successfully added more free servers to their official VPN App to solve the Etisalat 0.0KB and Glo 0.0kb issues such as the epileptic slowliness, poor network and many other bugs. So, with the latest version of Tweakware 6.0, you will be able to resolve many issues concerning the connection.


    If you are complaining of buying premium servers, you are now free because in this latest version of Tweakware 6.0, you are provided with 30 free servers to connect with and each servers contains 350MB. When you are disturbed on any server, you can decide to switch to other servers. So, bye to premium servers!



    Features And Benefits Of Tweakware Version 6.0

    • Bugs that affects the Etisalat 0.0kb resolved successfully and other bugs fixed.
    • 30 free servers now added for you to connect freely without disturbance.
    • More stable than the previous version.


    So, if Glo is stable in your location, you can enjoy more of Glo in any thing you want to do in the internet.

    Where To Download Tweakware 6.0

    The latest version of Tweakware 6.0 can be downloaded on playstore by clicking here or local download by clicking here.

    APN Settings For The Etisalat 0.0KB And Glo 0.0kb On Tweakware 

    See the APN settings below;

    NAME: Prexblog
    APN: Smile
    APN TYPE: Default & Supl
    PROXY: Leave it empty
    PORT: Leave it empty
    Leave username and password empty.


    Once you are done, just launch or open your Tweakware 6.0;

    • Then tap on Server list and select any of the 30 free servers or use premium if you wish.
    • Then tap on the Tweak list and select; Etisalat 0.0KB or Glo 0.0KB.
    • Then tap on CONNECT.


    This is how to connect with the latest version of Tweakware.


    Is it helpful? Do you encounter any problems or issues while trying to connect, kindly ask more questions and if it works for you, kindly share your experience!

    MTN StartPack - Enjoy 500% Bonus On Every Recharges For 6Months

    Wow! MTN StartPack is a wonderful and special Tariff Plan that enables users enjoy Free extra 500% bonus on any of their recharges. The people who loves calling will definitely love this temporary Tariff Plan. It is only available for new MTN Sims.

    It works when you recharge 100naira and above on your new registered MTN sim. Assuming, you recharged 100naira, you will get free 500naira added to the 100naira you recharged making 600naira. So, in every recharges, Free 500naira will always be added.


    It can be used to make calls, send SMS, browse the Internet and to get FREE 10MB in every recharges of 200naira & above with some other exciting offers.



    Benefits Of MTN StartPack Tariff Plan Offer


    • You get free 500% bonus on any recharges of 100naira above.
    • You get Free 10MB on every recharges of 200naira and above.
    • You can browse, call and send SMS to all networks in Nigeria with the credit.
    • You will also get some other exciting offers.


    Features Of MTN StartPack Offer

    • It is only available to New MTN customers who just registered and activated their MTN sim.
    • The Free 500% bonus valids for 6months and will be received in a dedicated account.
    • The Airtime bonus valid for 7days and when recharged again, the validity period will be extended.
    • The Airtime bonus can be used to call, send SMS and browse all websites.

    Note: This offer is only available to all new MTN users and once you migrate out from the Tariff Plan, you won't be able to receive the offer anymore and each bonus lasts for 7days.

    Is it helpful? What do you have to have to say about MTN StartPack Tariff Plan?

    Wow MTN Finally Reacts To 08066699666 And 08030004900 Killer Numbers, Checkout!

    You won't believe this! There have been some claims that MTN numbers, 08030004900 and 08066699666 are killer numbers as they belong to some killers who have been using it to take people's life when their calls are picked. Not only that, there are also allegations that when calls are received through them, the receiver loses his sense or control and jumps into the Lagos Lagoon.


    This message was spread across all social medias that they should not pick any call from those strange numbers in order to save lifes.

    However, MTN Nigeria Public Relations and Protocol Manager, Funso Aina, respond to the matter in an email, said:

    "Please, note that there is no fact or truth to this story, as we have already share and communicated in all our social media channels. 
    “The 08030004900 was a telemarketing number, which is not in use at this time.” MTN said.

    So this means that the numbers are used for business purposes by MTN and the numbers does not belong to the so-called killers.

    What do you have to say about this?

    Knowing the voice search: What are the implications for marketers?

    Last week, Amazon added their voice search product “Alexa” to their iPhone app.

    This is yet another signal in the continuing avalanche of signals that voice search is a major part of every major tech company’s strategy. One report by VoiceLabs predicts that voice device growth will quadruple this year. In last year’s Google IO conference Google CEO Sundar Pichai announced that 20% of search queries were coming from voice search.

    What data can help us to understand the impact of voice search when it isn’t yet a reporting field that is provided by most publishers? Also, what are the implications for search marketers?

    What data do we have to potentially understand voice search?

    Without specifically understanding voice search data provided by search engines we have to rely on other indicators. I like to use query keywords (who, what, where, when, why, how) as a way to understand how consumers may be using voice search. While not perfect, I think it helps give some insight into how consumer behavior is shifting.

    People expect questions to be answered via voice search. I took a look at our data from this year vs. the same period in 2016. This data shows some interesting trends. Overall, query search term use as a percentage of total impressions was up 47% year over year.


    This shows that as voice search becomes more mainstream and search engines get better and better at providing answers, people are changing the phrases they use to search.

    Breaking this down by the specific query used I think gives an exact picture of what types of expectations consumers have when asking questions. In just the last year, queries containing ‘Where’ and ‘When’ have risen by almost 300%.

    These two questions lead the way due the local nature of many voice search queries, and the high likelihood of a receiving direct answer. While a term like ‘how’ is also up 13% year over year, it is still difficult to get answers to ‘how’ to do something via a voice query. However, saying “OK Google, where is the closest burger restaurant?” elicits a fairly specific response.

    The implications of voice search for marketers

    For me there are two key strategic impacts from the growth of voice search, both on mobile and from in-home devices. For each of these, there are several questions you can ask yourself to determine how voice search might affect your brand, and how you can best optimize for it.

    1. How are my consumers finding my brand?
  • Do you need to create more localized content? If ‘where’ and ‘when’ queries continue their growth, there is an opportunity to dominate these queries with both paid and organic rankings.
  • What data is available through my search term report in AdWords? Search term performance in the dimension’s report is a great way to update and optimize your keyword list in general, and to understand the types of questions consumers are asking.
  • Do you need to create more query-driven content to rank in answer boxes?


  • 2. Consider keyword experiences when question-style queries are asked. Ask yourself these questions:
  • What ad copy and landing pages are being used for question searches? If someone is searching for “where” or “when”, do you give them the same landing page that every other query gets? Is this the correct experience, or would a unique landing page and ad copy be more appropriate?
  • Is my location data current and accurate? The local pack is showing up more and more, especially via mobile devices, so making sure your data is correct in this space is critical.
  • Do I have the proper location extensions and product inventory available? There are ways to help consumers get the proper answers via paid ads. Making sure this content is eligible and aligned to your AdWords campaigns is key.


  • If you can think through the consumer experience when these question-style queries are asked, you will understand the gaps in your voice search offering, and the opportunities to provide a better experience.

    A visual story of Google SERPs: 1996 to 2017


    Over the past 20 years, Google has revolutionized how we source information, how we buy products, and how advertisers sell those products to us.

    And yet, one fact remains stubbornly true: the shop-front for brands on Google is still the Search Engine Results Page (SERP).

    The original lists of static results, comprised of what we nostalgically term ‘10 blue links’, have evolved into multi-media, cross-device, highly-personalized interfaces that can even adapt as we speak to them. There are now images, GIFs, news articles, videos, and podcasts in SERPs, all powered by algorithms that grow evermore sophisticated through machine learning.

    Nonetheless, in the face of such change, it still matters where our website ranks on those all-important SERPs. The content of those results pages, however, is in constant flux, as a result of 20 years of innovations and new products.

    We experience this evolution iteratively and, while we can all appreciate that significant changes have taken place, it can be easy to lose sight of the wider context and acknowledge just how radical the overhaul of Google results has been.

    Google hasn’t always got it right along the way, but it has always been willing to put its failures aside and invest again in new initiatives. As such, we thought it a good time to take a step back and look at Google’s evolution over the past two decades, its many successes and its few notable failures, through the lens of the humble SERP.


    Infographic created by Clark Boyd, VP Strategy and Safiya Lawrence, SEO Manager at Croud , and graphic designer Chelsea Herbert. Clark Boyd is VP Strategy at Croud, a global digital performance agency, and a contributor to Search Engine Watch.

    Want to stay on top of the latest search trends? Get top insights and news from our search experts.

    Lean How URL hijackers are disrupting banks’ PPC campaigns


    I usually write about search marketing, analytics and conversion optimization, but I felt it was important to share a discovery I made recently.

    I noticed a major phishing scam hijacking the paid search ads of financial and banking companies on brand keywords. The activity was discovered by an alert I received from BrandVudu, a third-party risk compliance and brand protection tool.

    The alert uncovered paid search ads that look like official bank or credit card brand ads, but when a consumer clicks the ad, the landing page is a phishing website.

    In this example the tactic follows this pattern:

    1. An ad is triggered on brand or brand-plus searches for popular bank and credit card keywords (e.g., brand + “ login” or “low APR credit card offers”)

    2. The ad contains a display URL for the financial institution, and therefore appears genuine and official.

    3. Consumers who click on the ad are misdirected to a phishing site which attempts to get the user to call a phone number. After this the following events take place:
  • 1. The site claims that malware has been downloaded onto the user’s machine, along with a troubling pop-up, and loud sound effects including warning bells.
  • 2. The user is directed to call 844-813-5760 or 800-646-0707, which identifies the virus as the ZEUS virus, in order to get assistance from either Apple or Microsoft support.
  • 3. In some cases, the pop-up or the tab can be easily closed. In other cases, the entire computer screen is blocked by the warning message and the only way to get out of it, if you are a Windows user, is to use Task Manager to kill your browser program.
  • 4. The landing page looks like the below, depending on whether you are a Mac or Windows user:



  • BrandVudu identified the following URLs where consumers are being directed. These URLs seem to rotate daily, with new URLs being used every few days:

    Destination URL Landing Page Date Detected Knowdailyhoroscope.com majorwarnings.online/alert/chrome_win March 6, 2017 Freedictionarydefinition.com virushelp.xyz/alert/chrome_win March 6, 2017 clickingads.online helpvirus.xyz/alert/chrome_win March 2, 2017 thesaurus-dictionaryonline.com pc-helps.xyz/network7026/chrome_win March 2, 2017 Source: BrandVudu Why aren’t these scams being caught?

    Misleading ads are a problem, as evidenced by the

    2016 Bing Ads Quality Review showing millions of ads needing to be blocked. You would think that popular malware solutions would find these phishing scams and alert users, right? I thought the same thing, but a scan of the above Destination URLs using several top malware scanners revealed green “all-clear” good grade for each site. The phishing sites are fooling the scanning companies by misdirecting the scanner to a legitimate URL. When they’re visited by a crawler used by malware scanner tools, they usually send users to the actual financial institution website.

    Scans are performed and land on the legitimate site, therefore a good grade is returned.

    Specifically what happens is the phishing site performs a check on the visitor and sends the visitor in one of two directions:

    If the visitor is an anti-virus scanner or ‘crawler’, the visitor is pushed to the proper financial institution landing page or other real site, which looks legitimate and fine; or If the visitor is a person (i.e. using a detectable browser), then the phishing site directs the user to the malware phishing site.

    This misdirection is the likely culprit as to how the phishing scam can circumvent the search engine’s own audit checks.

    The financial implications for bank advertisers While you might view this simply as a nuisance to be expected in the world of online ad fraud, the implications are in fact much more serious. Financial institutions could potentially be subject to regulatory inquiries plus the erosion of good will in their brand names.

    The Consumer Financial Protection Bureau (CFPB), for example, is the government watchdog that makes sure financial ads are not taking advantage of consumers. They’ve been very active in the last two years, filing multi-million-dollar lawsuits against offenders.

    Further, the lawsuits are made public, so even if advertisers can pay the fine, they suffer a huge black eye in the press with already wary consumers.
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